Industrial and consumer sectors are experiencing dramatic sourcing shifts in response to the United States newly enacted ‘Liberation Day Tariffs’. rivexa, the digital sourcing platform from mjunction Services Limited (jointly setup by Tata Steel and the Steel Authority of India Limited), indicates mounting global attention towards India as a strategic supply source for industrial goods, apparel, and home textiles.
This trade momentum started after April 9, 2025, when President Trump unveiled the new scheme that implemented a universal 10% import tariffs alongside targeted tariffs of 60% or higher on Chinese products. This policy shift, largely seen as protectionist, has prompted global buyers’ to intensify supply chain diversification and reduce their China-centric dependencies.
J.P Morgan analysts recently reported that these tariffs could affect more than $400 billion worth of US imports, with industrial goods – representing 94% of American import value – bearing the brunt of the impact. In response, buyers across multiple sectors from automotive to apparel, are now revising procurement strategies to hedge against price and geopolitical instability.
With the Liberation Day Tariffs now affecting diverse Chinese exports in particular – from semiconductors and electric vehicles to steel and aluminum – buyers throughout industrial and consumer sectors are considering alternatives, as reported by CNBC.
India is increasingly positioned as a viable alternative, delivering the necessary scale, skilled labor resources, and policy cohesion. KMPG noted that India’s free trade agreements improve its export proposition via a system of preferential tariff structures for other countries.
Overall, China still does have a leading position in global manufacturing, but brands are beginning to look for alternatives to fit their ‘China+1’ plans. Their goal for doing so is to build greater resilience against rising costs, geopolitical instability, and supply chain vulnerabilities. Many have, and are still, considering India as one of those few viable alternatives for apparel, light engineering, custom manufacturing, and home textiles.
CNBC and CNN Business have reported on the US tariffs’ effects on global trade at large – noting that Southeast Asian and European countries anticipating higher landed costs for all Chinese-sourced goods.
rivexa is proactively supporting this shift by linking international brands with verified Indian manufacturers and providing comprehensive assistance across product categories. Leveraging technology and sector expertise to strengthen global B2B procurement capabilities, rivexa conducts supplier assessments and standardized compliance verification protocols.
This sourcing platform establishes as a dependable supply network by using an approach that guarantees access to qualified vendors capable of fulfilling B2B sourcing needs like CNC machined components, custom-designed parts, replacement parts, drawing-based OEM aftermarket components, and annual MROs (belts, filters, rollers, bearings, connectors, valves, switches, etc.) in addition to several OPEX and CAPEX procurement options.
The sourcing marketplace’s manufacturers also supply men's and women's apparel, home textiles, uniforms, medical scrubs and more. With clear pricing structures and transparent documentation practices, the marketplace enables buyers to make informed buying decisions.
For sales and marketing-related queries, please email at marketing@rivexa.com
About rivexa
rivexa is a digitally driven export marketplace specializing in the sourcing of Industrial Goods and Components and Fashion and Home Textiles while ensuring efficient procurement operations. We make global trade easier by connecting brands with vetted Indian suppliers. This comprehensive B2B platform is backed by mjunction Services Limited – a joint venture between Tata Steel and the Steel Authority of India Limited.
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