Bally’s Baton Rouge Hotel Modernizes Guest Experiences With 11 Agilysys Software Solutions

-- Agilysys Versa property management system (PMS), InfoGenesis point-of-sale system, mobile self-service and digital experience software will modernize experiences across a renovation combining a 25,000 square-foot modern landside gaming and entertainment complex, and 242-room hotel --

Agilysys, Inc. (Nasdaq: AGYS), a leading global provider of hospitality software and services, today announced that Bally's Baton Rouge Hotel (formerly the Belle of Baton Rouge Hotel) in downtown Baton Rouge, Louisiana, has selected a comprehensive suite of Agilysys solutions – including Versa™ PMS and InfoGenesis™ POS – to power guest and staff experiences across its completely transformed property.

Slated to open in the fall of 2025 pending approval from the Louisiana Gaming Commission, the complex will feature 25,000 square feet of Vegas-style gaming, a spacious sports lounge, an upscale cocktail lounge and casual and fine dining and a down-to-the-studs renovation of the Belle’s 242-room, 10-story hotel, now rebranded as Bally’s Baton Rouge and opening March 31, 2025.

Located at 102 France Street in the heart of downtown Baton Rouge, the reopening marks a significant milestone in the Belle’s plans to revitalize a dormant downtown area into a contemporary land-based casino and entertainment and hotel experience.

The hotel introduces guest and staff experiences powered by modern hospitality technology innovations. When the property reopens, guests will be able to select both digital self-service and high-touch personalized experiences powered by Agilysys software property-wide.

The Bally's Baton Rouge Hotel leadership team recognized that delivering their vision of exciting, elevated, contemporary guest experiences across a vibrant, reimagined entertainment complex required replacing legacy software with future-focused, flexible, state-of-the-art hospitality technology. When evaluating technology, the team prioritized the ability to integrate operations across the property, the ability to enable mobile guest services and the ability to empower staff with real-time, personalized guest information and service capabilities.

To achieve these goals, the property is implementing 11 Agilysys solutions designed to share data and streamline workflows across staff and guest interactions throughout the property. In addition to foundational PMS and POS functionality, the property will use Agilysys software for: booking rooms and experiences across a stay and presenting reservations in a single itinerary visible to guests and staff; digital marketing for communication before, after and during stays; managing service delivery, including enabling digital communication between guests and service staff; managing contactless payments and secure, paperless digital credit authorization; the ability for guests to manage a variety of experiences through their mobile phones, including check-in and check-out, digital key access, ID verification, messaging with staff and on-demand food and beverage ordering; digital document management and signature capture; and gift card creation and management.

Daniel Hutchinson, Director of Hotel Operations for Belle of Baton Rouge, explained, “As we revitalize the Bally’s Baton Rouge Hotel, we want to ensure that the software and technology on the property is the best in the market. After carefully evaluating all the options, we determined that Agilysys is the right partner for us. We want state-of-the-art technology fully and easily integrated across our property, putting the guest at the center of everything we do and empowering our staff to ensure that all who visit have amazing, memorable experiences.”

Hutchinson continued, “The quality and range of solutions that Agilysys offers, coupled with top-level consultation and service, took staying with our legacy system off the table for us. Agilysys solutions will elevate our service quality to a consistently premium level, improve operational efficiencies and elevate the agility of our team.”

A key factor in choosing Agilysys technology was the ability to leverage the integrated nature of multiple solutions to eliminate data silos and enable consistent guest service across all touchpoints on the property. Also important were mobile capabilities that equip staff to serve guests anywhere on property, digital key support and mobile food and beverage ordering to broaden guest convenience and choice. A commitment to continuous innovation, investments in research and development and future-forward, flexible technology design also favored Agilysys in the selection process, ensuring the property can continue to evolve its offerings along with the pace of changing guest and staff expectations.

Darren Student, Vice President of Gaming for Agilysys, observed, “It is inspiring to partner with properties such as the Belle of Baton Rouge that embrace state-of-the-art innovation while also honoring their rich history. This comprehensive technology transformation will enable the property to deliver exceptional experiences that blend modern convenience with the unique charm that has created a beloved Louisiana landmark. Working with the property team to equip their reimagined entertainment and lodging vision with modern, flexible technology has been a pleasure, and we look forward to everyone enjoying a revitalized Belle of Baton Rouge when it re-opens this year.”

To learn more about Bally’s Baton Rouge Hotel and to book your stay, please visit www.BelleofBatonRouge.com or call 877-225-7772.

About Belle of Baton Rouge and Bally’s Baton Rouge Hotel:

Belle of Baton Rouge is bringing contemporary, landside gaming to downtown Baton Rouge. Located at 103 France Street, the Belle is transforming a dormant downtown area into a vibrant entertainment complex. Slated to open in fall of 2025, the new complex will feature 25,000 square feet of Vegas-style gaming, a spacious sports lounge, an upscale cocktail lounge and casual and fine dining. During construction, guests can enjoy the Belle’s new temporary land-based casino with nearly 10,000 square feet of gaming including slot machines and table games. Adjacent is the newly transformed 10-story Bally’s Hotel, now open and featuring 242 well-appointed rooms, luxurious suites, an ultra-modern fitness center and a VIP lounge with panoramic views of downtown. The Belle is located between Louisiana State University and Southern University and is walking distance from the Raising Cane's River Center. Belle of Baton Rouge is a Bally’s Corporation gaming property.

About Agilysys

Agilysys exclusively delivers state-of-the-art hospitality software solutions and services that help organizations go beyond what they can accomplish with traditional property management systems (PMS), point-of-sale (POS) solutions and food and beverage inventory and procurement systems. Modern, state-of-the-art solutions work standalone to provide best-in-class capabilities, or together in a coordinated ecosystem that unifies data and workflows across a property, to equip staff members to delight guests, improve efficiency and grow margins. The Agilysys 100% hospitality customer base includes branded and independent hotels; multi-amenity resorts; casinos; property, hotel and resort management companies; cruise lines; corporate dining providers; higher education campus dining providers; food service management companies; hospitals; lifestyle communities; senior living facilities; stadiums; and theme parks. www.agilysys.com

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