Appointment follows Cart.com’s acquisition of OceanX, Guthy-Renker’s fulfillment business
Cart.com, the leading unified commerce solutions provider, has appointed Bill Guthy, Co-Founder and Co-Chairman of Guthy-Renker, to its Board of Directors. The appointment follows Cart.com’s December acquisition of OceanX, the fulfillment operations arm of Guthy-Renker, becoming the supply chain partner for more than 25 celebrity & beauty brands.
Guthy-Renker is one of the world’s largest privately held direct marketing companies, with a more than 30 year track record of building globally recognized beauty, health and wellness brands. As co-founder, Guthy helped launch category-defining brands including Proactiv and Meaningful Beauty, generating over $20 billion in revenue through operational excellence, data-driven insights and a relentless focus on consumer loyalty. Known for its strategic marketing and consumer-first approach, Guthy-Renker continues to be a dominant force in the direct-to-consumer space.
“Bill is joining Cart.com’s Board of Directors at a moment of significant growth for our company, and we look forward to benefiting from his insights and experience as an iconic business leader and innovator,” said Omair Tariq, Cart.com’s Founder & CEO. “Guthy-Renker revolutionized direct-to-consumer marketing and we are grateful to have Bill on our Board as Cart.com continues on our path to revolutionize the unified commerce solutions space.”
“Cart.com is building a powerful business with a unique value proposition and I am looking forward to being a member of the company’s Board of Directors as it enters its next phase of growth,” said Guthy. “Guthy-Renker and Cart.com share many similarities, particularly a culture of innovation and industry disruption.”
Cart.com currently operates 17 tech-enabled omnichannel fulfillment and distribution centers totaling 10 million square feet across North America, supported by over 1,600 team members globally. The company helps businesses transform their supply chain and demand generation operations with digital and physical solutions that optimize performance through its two unified business lines, Logistics Solutions and Commerce Solutions. Cart.com’s tech-driven logistics infrastructure enables scalable order fulfillment across e-commerce, retail and wholesale distribution channels while the company’s software and services help drive and predict demand, improve conversion and enable a unified flow of orders and inventory across all channels.
ABOUT CART.COM
Cart.com is the leading provider of unified omnichannel commerce and logistics solutions that enable B2C and B2B companies as well as public sector agencies to unify order and inventory management from product discovery to product delivery. The company’s enterprise-grade software, services and logistics infrastructure, including its own network of fulfillment and distribution centers, are used by some of the world’s most beloved brands and complex companies to achieve omnichannel excellence and drive more efficient growth.
For more information, please visit Cart.com and LinkedIn.
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