Stonebranch Unveils 2025 Global State of IT Automation Report

New Data Shows Self-Service Automation, Hybrid IT Orchestration, and AI-Powered Pipelines Are Driving the Next Era of IT Automation

Stonebranch, a leading provider of service orchestration and automation solutions, today released its 2025 Global State of IT Automation Report. The report provides in-depth insights into the evolving priorities, challenges, and strategies of IT automation professionals across North America, EMEA, APAC, and South America.

This year’s findings reveal a dramatic shift in how organizations approach automation — highlighting self-service enablement, hybrid IT orchestration, and the growing role of AI and machine learning (ML) in enterprise strategies.

“This year’s report confirms what we’re hearing from customers around the world — automation is no longer just an IT function,” said Giuseppe Damiani, CEO of Stonebranch. “It’s a strategic enabler that touches every part of the enterprise. As hybrid IT, AI, and self-service automation become the norm, organizations turn to centralized orchestration platforms to simplify complexity and drive innovation at scale.”

Key Insights from the 2025 Report

• Automation Investments Surge Across the Board: 97% of organizations plan to expand automation initiatives in 2025. Investment in workload automation/service orchestration (WLA/SOAP) platforms is up 20% compared to 2024. Cloud automation shows similar momentum.
• Enterprises Demand Simpler, More Accessible Platforms: Ease of use, intuitive UIs, and SaaS deployment options top the list of desired platform capabilities. Organizations are moving away from tool sprawl by consolidating automation under centralized orchestration layers.
• Business and IT Alignment Strengthens Through Automation: Line-of-business teams are increasingly adopting self-service portals to automate workflows. ERP and CRM systems are among the most desired applications to automate, signaling a growing role for business units in automation strategy.
• Hybrid IT Orchestration is Now Essential: 77% of enterprises now operate in hybrid environments that span on-prem, cloud, and containerized systems. Organizations are investing in orchestration platforms with broad integration capabilities to unify operations across these complex infrastructures.
• Self-Service Automation Becomes the New Standard: IT Ops teams are evolving from tactical execution roles into strategic enablers of automation-as-a-service. 63% of companies now have over 200 self-service users.

About the Report

The 2025 Global State of IT Automation Report is based on a survey of 400 IT professionals, conducted by Censuswide between January 24 and February 3, 2025. Participants represent organizations with over 500 employees across various industries and regions. Roles surveyed include IT Operations, DataOps, CloudOps, and Application Development professionals.

To download the full report, visit: https://www.stonebranch.com/resources/global-state-of-it-automation-report

About Stonebranch

Stonebranch builds IT orchestration and automation solutions that transform business IT environments from simple IT task automation into sophisticated, real-time business service automation. No matter the degree of automation, the Stonebranch platform is simple, modern, and secure. Using the Stonebranch Universal Automation Center, enterprises can seamlessly orchestrate workloads and data across technology ecosystems and silos. Headquartered in Atlanta, Georgia, with points of contact and support throughout the Americas, Europe, and Asia, Stonebranch serves some of the world’s largest financial, manufacturing, healthcare, travel, transportation, energy, and technology institutions.

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“This year’s report confirms what we’re hearing from customers around the world — automation is no longer just an IT function. It’s a strategic enabler that touches every part of the enterprise.” Giuseppe Damiani, CEO of Stonebranch