Fasten Launches the Fasten Rewards Visa Card, Offering Points and Rewards for Auto-Related Spending

New Card Makes Car Ownership More Affordable while Enhancing Dealer Loyalty at a Time of Economic Uncertainty

Fasten today launched the Fasten Rewards™ Visa Card, an innovative credit card designed to make car ownership more affordable for consumers, while giving dealers a unique tool to enhance customer loyalty. With the Fasten Rewards™ Visa Card, consumers earn rewards on every auto-related purchase, from monthly car loan or lease payments to gas, tune-ups, tolls, and more—maximizing savings on essential expenses. With accelerated points and exclusive discounts at in-network dealerships, this card enhances the car ownership experience while driving stronger customer loyalty for dealers.

Auto spending is the second-highest non-discretionary expense for many Americans, and Fasten’s rewards program turns these necessary costs into savings. With 3x points on purchases of goods and services at featured merchants (“Fasten Partners”), 2x points on auto loan, lease, and insurance payments, 2x points on all spending in the automotive category, and 1x points on all other purchases, drivers can offset expenses through their everyday spending.

The Fasten Rewards™ Visa Card has no annual fee, and points can be redeemed for statement credits, retail gift cards, or travel. With the flexibility to use both digital and physical cards worldwide wherever Visa is accepted, Fasten delivers exceptional value for both automotive and everyday purchases by providing drivers with a way to earn valuable rewards on their ongoing vehicle-related costs.

“Data shows the average American now spends over $12,000 annually on their vehicle, with total auto loan debt in the U.S. surpassing $1.62 trillion. This financial burden makes car ownership less enjoyable for a lot of people,” said Jacob Zachs, Founder & CEO of Fasten. “Despite the high cost of ownership - not to mention unexpected maintenance, it’s a wonder why there’s never been a card that’s rewarded the consumer in a way that reduced this burden. That’s why I started Fasten Rewards, and with the launch of the Fasten Rewards Visa Card, we can now aim to make the car ownership experience more rewarding—literally.”

In addition to rewarding consumers, Fasten also aims to boost loyalty and exposure for dealers. Dealers who partner with Fasten (“Fasten Partner dealers”) will be able to offer accelerated points to Fasten cardholders, encouraging new and existing customers to turn to their dealership for new car purchases and services. By enhancing the customer experience through rewards, dealerships can increase satisfaction scores, maximize OEM incentives, and drive long-term success.

“At Mercedes-Benz of Eugene, we always explore new ways to connect with our customers and improve the buying and dealership experience,” said Britton Schroeder, General Manager of Mercedes Benz of Eugene. “Fasten presented us with a unique solution that allows us to reward our loyal customers while also attracting new ones by making cars more affordable. With new ways to buy and sell cars, finding differentiators that keep customers returning is key for our dealership in this marketplace, and we are excited for our continued partnership with Fasten.”

"The dealership market is ripe for disruption. Most consumers visiting a dealership already have an emotional connection to the car they intend to buy or they need one for practical purposes. However, when the realities of car ownership and its associated costs set in, many seek ways to save money," said Aneel Ranadive, Managing Director, Soma Capital. "We see a unique opportunity for Fasten to enter the market and provide value to cost-conscious consumers while giving them a reason to return to their dealership through a unique rewards model—something we believe has never existed in the marketplace before.”

To apply for the Fasten Rewards™ Visa Card or to become an in-network dealership partner, visit www.fasten.cc.

About Fasten

Fasten is an innovative financial technology company dedicated to making car ownership more affordable and rewarding. Our flagship product, the Fasten Rewards™ Visa Card, offers a unique value proposition for both consumers and dealerships, making car payments more manageable while fostering loyalty and engagement in the automotive industry.

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