Brandon D. Cox, an Omaha native currently incarcerated in Minnesota, has turned an 18-year sentence into a movement rooted in purpose, resilience, and impact. Cox recently released Hustle Reimagined: An Entrepreneur’s Guide to Beating the Odds, a 5-star rated memoir that shares how he founded the streetwear brand Crookd Crown Clothier from behind bars.
Cox is now raising $10,000 through Kickstarter and GoFundMe to support a national youth empowerment campaign. The initiative will provide books, streetwear, and mentorship to under-resourced communities across the U.S.
“This isn’t just about clothes or a book,” Cox said. “It’s about showing the next generation that pain doesn’t have to define your purpose—and that freedom starts from within.”
Partnerships and Community Impact
In early 2024, Crookd Crown Clothier partnered with the NFL Alumni Gala, donating 20% of event proceeds to youth-focused charities. The brand also runs weekly T-shirt giveaways through TikTok (@crookdcrown_official), spreading messages of motivation and belonging to underserved communities.
Looking ahead, Cox hopes to establish a partnership with Shopify and commit 50% of Crookd Crown and book proceeds toward scholarships, apparel donations, and mental health programs for at-risk youth.
About the Book: Hustle Reimagined
Now available on Amazon and Barnes & Noble, Hustle Reimagined offers a candid, motivational blueprint for building purpose through adversity. With a blend of memoir and mindset, the book explores entrepreneurship, incarceration, fatherhood, and legacy.
“Raw, relatable, and incredibly inspiring. A must-read for anyone who’s ever felt counted out.” – Amazon Reviewer
“Cox presents the content in an accessible manner for a wide range of readers. Highly recommended.” – ReadersFavorite.com
Youth-Focused Fundraising Goals
Cox’s current fundraising efforts aim to:
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Distribute 500+ books to schools, youth centers, and juvenile facilities
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Provide Crookd Crown apparel to underserved teens
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Promote mental health, entrepreneurship, and literacy
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Launch a Shopify-powered platform with a 50% giveback model
About Brandon D. Cox
Brandon D. Cox is a father of five, author, and entrepreneur. He is the founder of Crookd Crown Clothier and the author of Hustle Reimagined. Through fashion, literature, and community impact, Cox is on a mission to redefine royalty and uplift those affected by incarceration and systemic injustice.
Media Contact
Company Name: Crookd Crown Clothier
Contact Person: Brandon Cox
Email: Send Email
Phone: 6122631205
Address:12900 technology dr apt 232
City: Eden Prairie
State: Minnesota
Country: United States
Website: www.crookdcrownclothier.com