GetListings.com transforms real estate marketing with YouTube advertising, empowering agents to attract motivated sellers through targeted video ads.
-- In an ever-evolving real estate landscape, traditional lead generation strategies are becoming saturated and costly, leaving real estate agents struggling to maintain consistent results. Against this backdrop, GetListings.com is redefining the way agents reach motivated sellers by leveraging the power of YouTube advertising.
A Shift Toward Intent-Driven Marketing
Founded by Mikael Berube, GetListings.com has emerged as an essential resource for real estate agents across North America. The company's flagship service, the Listing Accelerator, combines innovative YouTube video ads with expert campaign management to help agents attract more listings and build personal brands with high-converting creatives.
"As we’ve seen, the traditional lead generation model is increasingly ineffective. Many times, when someone clicks on a home valuation ad, they're simply curious about their property's worth, not necessarily ready to sell," explains Berube. "That’s why we focus on targeting homeowners who show true intent to sell. This strategy is much more effective and efficient."
YouTube Advertising: Reaching Homeowners with Real Intent
One of the key innovations behind GetListings.com’s success lies in the way it uses YouTube’s advertising platform, which is powered by Google. By targeting "custom intent audiences," real estate agents can now reach homeowners based on their recent search behaviors, such as inquiries about selling a home quickly or maximizing the sale price.
"YouTube ads enable agents to connect with sellers who are actively considering their options. It’s a much more refined way to capture quality leads, especially when compared to platforms that rely on less specific targeting," Berube notes. "We position agents as experts before any direct interaction takes place, giving them a distinct advantage over the competition."
Trust Building Through Video Content
The second pillar of GetListings.com’s approach is the strategic use of video content to build trust with potential clients.
"Trust is the cornerstone of real estate," Berube continues. "When a potential client receives a referral, the trust is already there. But with cold leads, that trust must be cultivated from the beginning. Video is an incredibly powerful tool for that—it allows clients to connect with agents on a deeper level that text alone simply can’t match."
Agents don't need professional filming equipment to succeed. Many of GetListings.com's most successful campaigns are created using simple smartphone videos, edited with professional touches to ensure high-quality, impactful messaging.
"Video isn’t optional for agents anymore; it's essential. People want to work with agents they feel comfortable with, and video provides a personal connection that written ads cannot deliver," says Berube.
A prime example of this success is Sylvia, a client who was initially camera-shy. "She recorded a 60-second video sharing her approach to selling homes. Two weeks later, she had qualified seller appointments on her calendar and generated over $100,000 in commissions in her first year—all without even having a profile picture on her channel," Berube shares.
The Economics Behind YouTube Ads
Cost efficiency is another compelling reason why YouTube advertising is gaining traction among real estate agents. Unlike platforms that charge per impression, YouTube primarily charges when viewers click on ads.
"At about $40 to reach 1,000 targeted homeowners, agents report significantly lower costs per qualified lead compared to traditional platforms like Zillow or Facebook," Berube explains. "In one case, a client generated a $12,000 commission from just a $400 ad spend. The ROI with YouTube ads is clear."
Proven Results Across Markets
What sets GetListings.com apart is the consistency and effectiveness of its strategies, regardless of the market or property type. With over 1,300 agents in more than 217 markets across the U.S. and Canada, the platform has proven adaptable to different demographics and price points.
"We've seen success with properties ranging from $100,000 starter homes to multi-million-dollar luxury estates," Berube notes. "We tailor the messaging and targeting to suit each specific market, but the underlying strategy remains the same and proves effective across the board."
Real estate agent Dave Gove, another GetListings.com client, discovered an unexpected benefit from his YouTube ads: local recognition. "People started recognizing me at local events and restaurants as 'the real estate agent from YouTube,'" he shares. "That kind of visibility has made a huge difference in my business."
Recognized for Excellence
GetListings.com’s unique approach has garnered significant attention, including accolades such as the ClickFunnels 2 Comma Club Award for generating over $1 million in sales through YouTube ads. The company also earned the prestigious Gold SaaSpreneur Award from GoHighLevel, thanks to their innovative AI and CRM solutions tailored to real estate agents.
"Our goal isn’t just to run ads; we’re building personal brands that resonate with clients," Berube explains. "Our clients consistently report higher-quality leads, stronger conversions, and enhanced online visibility—all through our comprehensive, done-for-you approach. We handle the tech, so agents can focus on closing deals."
A Comprehensive Marketing System
What truly differentiates GetListings.com is its all-encompassing strategy. The company goes beyond just generating leads, offering real estate agents an integrated marketing system that includes high-converting video ads, expert campaign management, AI-powered tools, organic content strategies, and lead nurture systems.
"Success in real estate marketing isn’t about quick wins; it's about long-term consistency," Berube emphasizes. "We’ve seen agents who stick with their campaigns for at least 120 days experience significantly better results than those who give up too soon."
As traditional lead sources become oversaturated, GetListings.com is leading the way in adapting real estate marketing strategies for 2025. Through a blend of targeted YouTube ads, personalized branding, and a comprehensive approach, agents are given the tools to thrive in an increasingly competitive market.
For more information about GetListings.com and the Listing Accelerator Program, visit the official website.
About GetListings.com:
GetListings.com is a leading marketing company specializing in real estate advertising solutions. Founded by Mikael Berube, the company offers innovative tools and strategies designed to help real estate agents generate high-quality leads and establish personal brands. With a focus on YouTube advertising, GetListings.com is reshaping the way agents connect with motivated sellers.
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Mikael Berube
Founder, GetListings.com
Email: mikael@getlistings.com
Website: GetListings.com
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Name: Mikael Berube
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Organization: Getlistings.com
Website: https://getlistings.com/
Release ID: 89158315
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